PDN article about how I shot both stills and motion simultaneously

An article in the “How did I get that shot” PDN August edition has an article about my work.  Specifically, the article talks about how I executed a project that included both still photography and motion for web.  Teaming up with Leo Burnett, I was given the task to create all assets for the launch of a new GMC Fleet vehicle.  This included both still and motion assets.  The idea was to create continuity in all marketing assets ranging from website, print advertising and social media.  Over the course of 12 days, I created a library of images and video to launch this new vehicle, the City Express.

It’s a great article and Holly Hughes has done an amazing job of translating all of what I have to say into a concise article.


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PDF of the article:  pdn_article_how_i_got_that_shot

The site is here:  http://www.gmfleet.com/chevrolet/2015-city-express-cargo-van.html

A montage of some of the video content is here:

Chevrolet City Express gifs from David Westphal on Vimeo.

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Ft. Worth Stockyards

Last year, I had the opportunity to shoot at the Ft. Worth Stockyards in the execution of the final image for the new Ford F-150 reveal.  It was a huge production lighting over a block of the historical section of the city plus drive a heard of steer through those streets and get them to stop in just the right spot so that I could take a picture.  After a lot of work, this is the final result of the efforts of many people involved in this project.

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