An article in the “How did I get that shot” PDN August edition has an article about my work. Specifically, the article talks about how I executed a project that included both still photography and motion for web. Teaming up with Leo Burnett, I was given the task to create all assets for the launch of a new GMC Fleet vehicle. This included both still and motion assets. The idea was to create continuity in all marketing assets ranging from website, print advertising and social media. Over the course of 12 days, I created a library of images and video to launch this new vehicle, the City Express.
It’s a great article and Holly Hughes has done an amazing job of translating all of what I have to say into a concise article.
PDF of the article: pdn_article_how_i_got_that_shot
The site is here: http://www.gmfleet.com/chevrolet/2015-city-express-cargo-van.html
A montage of some of the video content is here:
Chevrolet City Express gifs from David Westphal on Vimeo.
Released on July 8th, a new compilation album from Low Res label featuring my photography for it’s album cover art. So happy to have a chance to collaborate with the label and Justin Ivey to create the imagery for the album. Great collection of music as well featuring artists from around the world.
At the end of the day, there’s a calm that washes over as the adrenaline fades. The sun falls out of the sky and we are left to reminisce the day that has just passed contemplating the next one.
The weather patterns this spring have brought clouds and some rain to the Los Angeles area. Mostly out to shoot clouds for my library, I found this.
Getting the full picture is important. I just added a new gallery dedicated to the 2016 Ford Explorer launch photography. Includes more lifestyle images as part of the campaign. Plus some landscapes shot along the way.
Some images from a recent trip to Ireland. The landscape so lush.
Last year, I had the opportunity to shoot at the Ft. Worth Stockyards in the execution of the final image for the new Ford F-150 reveal. It was a huge production lighting over a block of the historical section of the city plus drive a heard of steer through those streets and get them to stop in just the right spot so that I could take a picture. After a lot of work, this is the final result of the efforts of many people involved in this project.