As part of my Volvo XC90 shoot this past October, I also documented to project for social media purposes. During the course of the shoot, I shot and manipulated images on my IPhone to be posted on Instagram. It was a behind the scenes documentation of the road trip and provides a way to connect with the XC90 without it being directly about the vehicle. Social media allows for the potential consumer to identify in a way that is more authentic and true to their heart and emotions. These images are meant to draw the viewer into the funnel of prospective consumer and client with images that they can personally relate creating a connection between the consumer and the idea of the vehicle.