An article in the “How did I get that shot” PDN August edition has an article about my work. Specifically, the article talks about how I executed a project that included both still photography and motion for web. Teaming up with Leo Burnett, I was given the task to create all assets for the launch of a new GMC Fleet vehicle. This included both still and motion assets. The idea was to create continuity in all marketing assets ranging from website, print advertising and social media. Over the course of 12 days, I created a library of images and video to launch this new vehicle, the City Express.
It’s a great article and Holly Hughes has done an amazing job of translating all of what I have to say into a concise article.
PDF of the article: pdn_article_how_i_got_that_shot
The site is here: http://www.gmfleet.com/chevrolet/2015-city-express-cargo-van.html
A montage of some of the video content is here: