Ford F150 Reveal

After a successful shoot for Super Duty, I was fortunate to be selected to shoot the reveal assets for the new re-designed Ford F150 truck.  One of the most important vehicles in Ford’s lineup, I knew from the beginning the importance of getting it right on this project.  Working with Art Director Justin Ivey and Art Producer Andy Ayrault, we worked hard to bring the concept of “The Future of Tough” to life.  Shooting throughout the American Southwest, we traveled from Spaceport America in the middle of New Mexico to the Meteor Crater outside Flagstaff AZ to Long Beach CA to capture the backgrounds for this vehicle.



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